Qualitative Research Platform

Stop struggling with complicated tools. Quallie helps you run online discussion boards, blogs, video focus groups, questionnaires, live text chats, bulletin boards, and more tools for your qualitative research projects — all in one place.

Simple, flexible, and affordable qualitative research platform.

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Quallie - qualitative research platform
Bulletin Board Focus Groups

Web-based discussion forums in a standard threaded layout.

Diaries and Blogs

Let participants write their posts and discuss with other respondents asynchronously.

Video Focus Groups

Video-based virtual rooms where moderators and respondents use their webcams.

Text Live Chats

Text-based live chats for synchronous discussions.

Questionnaires

Collect quantitative feedback from your participants using simple questionnaires or whiteboard polls.

Multimedia

Show images, videos, or sound files during live sessions. Includes real-time evaluators and drawing features.

Training and Support

Talk to a real person to get the help you need.

Security

Reliable and secure platform for your data.

Qualitative Research Tools in One Flexible Platform

Building your qualitative online research project has never been easier. The setup usually takes only a few minutes.

You can run a single focus group or build a complex project with multiple discussion boards, chat rooms, and questionnaires — assemble your qualitative project from various components.

Virtual Focus Group App

Invite your respondents to discuss in video rooms or text-based chat rooms. Browser-based — no installation required.

  • Whiteboard for videos and images
  • Media evaluator — real-time evaluation of video spots
  • Polls, card sorting, and other activities
  • Client room to observe sessions behind the mirror
  • Drawing on images to highlight specific areas
  • Automatic video recordings
Video Focus Groups
Video focus group platform

Diaries, Bulletin Boards, Research Blogs

Let your respondents create their own blogs. Other participants can read and comment on posts immediately after they are published. You can create multiple topics within one project, allowing the moderator to assign a new task each day.
Main features of research blogs:

  • Moderators submit tasks for participants. The platform supports an unlimited number of tasks (research topics) within one project.
  • Respondents write their posts and blog entries according to the assigned tasks.

Quallie supports multimedia – pictures, videos, sounds.

Diaries, Discussion Boards

Questionnaires

Questionnaires can enrich your qualitative data with additional information.

  • Single answer (radio buttons), horizontal and vertical
  • Multiple answers (checkboxes), horizontal and vertical
  • Open-ended (short, long, numeric)
  • Star rating, star rating grids, rank sortings
  • Export to Excel
Questionnaires

Another page type is the text page — create a static welcome page, an end page with reward information, or any other static content respondents may need.

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Learn how Quallie works and see whether the platform fits your needs. We will show you all the important features in action.

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  • Test Account
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Trusted by research institutes, universities, non-profits, and freelancers.

  • Quallie / Collabito is 5 star software. They have successfully addressed the issues of both satisfying the needs of the facilitator to control the structure of an interaction, and, those of the participant for the user interface to be simple in access and use. In addition, the export features make it simple to examine the success of an interaction. Finally, the team are highly responsive to requests for new features and to explain how best the software can be used. Highly recommended.
    Peter Glick
    Newcastle University
  • Quallie enabled us to conduct research that would have been impossible absent the platform, and we only scratched the surface of its capabilities. The setup is straightforward for researchers and moderators, and intuitive for participants. Quallie’s support is truly unparalleled. We were guided through the development of our project, most of our needs and questions were anticipated, and we were treated like their most important clients. I’ve been excited to share Quallie with colleagues, and I look forward to designing another project around it.
    Martin Orr
    Boise State University
  • We moved to Quallie a year ago and haven’t looked back. It is easy to set up, participants and clients find it very user-friendly, looks great and is fantastic value. Radek and the team are always there to lend a hand or provide support when it’s needed. Highly recommended.
    Helen Duncan
    Scotinform
  • Quallie has proved to be an extremely useful platform for our recent asynchronous focus groups and an associated discrete choice experiment. We used this with UK general practice doctors, who would not have found time to participate in traditional face-to-face focus groups but found the asynchronous ‘bulletin board’ approach to be very accessible; fitting around their busy schedules. The team were extremely helpful and always on hand to help support us in the development of the focus groups – I would highly recommend the software
    Laura Jefferson
    University of York
  • A very user-friendly online platform. I had the opportunity to use it for several projects – group discussions with doctors and pharmacists. The team is proactive, trying to address any client’s wishes. They are flexible, fast and very helpful. I highly recommend them to everyone.
    Barbora Vecerkova
    Nielsen IQ
  • My first on-line focus group has been successfully finished. Thank you for the full support. They even translated the platform in Croatian in a very short time, in order to support our research. It was a nice research experience.
    Marija Cerjak
    University of Zagreb

Languages and Localization

Ready for multi-country studies. Quallie supports the following respondent languages:

  • English
  • Bulgarian
  • Czech
  • Croatian
  • Dutch
  • French
  • German
  • Greek
  • Hungarian
  • Italian
  • Lithuanian
  • Polish
  • Portuguese
  • Romanian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian

Is your language missing? Let us know — we’ll be happy to discuss how quickly we can add it. The administrator and moderator interface is in English.

Useful Resources and Articles

How to conduct research projects remotely?

Which qualitative method to choose

Advantages and disadvantages of online focus groups

Focus group recruiting

Online focus group checklist

Invitation email, tips and template

How to record focus group discussion

GDPR in qualitative research

Market Research Conferences 2025

When is the best time for focus groups

Quallie AI

Qualitative Research Platform

Quallie is your easy-to-use and affordable solution for market and academic researchers alike.

Let’s discuss if we can help with your project.

  • Simple and intuitive: Designed to be easy to learn and use.
  • Affordable & flexible: Pay only for what you need, with our pay-as-you-go pricing.

Curious to see how Quallie can support your research?
Get a free demo with one of our experts today!

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